Why Marketing is the best field today

Marketing has different types -- from Database Marketing to social media marketing, it’s very vast. 

Marketing is comprised of many facets and activities. In the marketing profession, your job will be product or service and associate that product or service with a brand name. Think of it as the storehouse for such things as advertising, public relation, media planning, sales strategy. It's the marketing professional job to create, manage, and enhance brands. A key part of a career in marketing is to understand the needs, preferences, of the target group of consumers. This is done by market research.

Marketing Careers Where You Can Find Opportunities

Marketing is used in every company, industry, so career potential is unlimited. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations

Market Research 

Market Research is the process of gathering information about your business buyers personas, target audience , and customers to determine how viable and successful you product and services would be along these people.Market Research tells you where these members of your audience and base of customers are conducting their own buyer research about products and services similar to those you sell. It also tells you what's trending in your industry, what your target audience and customers want and need out of products and services like yours, and what's influencing their decisions to convert and buy.

Brand Management

Brand managers are like a small business owner because they assume responsibility for a brand. They are always focused on the big picture. It is their job to instill their competitors in their brand's category, identify marketing opportunities, and be able to communicate the unique benefits of that product or service effectively.

Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli pictures, product samples, and video clips. Once the research is complete, it is the brand manager's job to analyse the data that's been collected then develop a marketing strategy.

Advertising

A simpler definition of advertising can be – A paid communication message intended to inform people about something or to influence them to buy or try something. Account Planners focus more on the consumer. Their job is to conduct research on the demographics of the targeted consumers.Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services.

Promotions

Promotion is a type of communication between the buyer and seller.Businesses generally promote their brand, products, and services by identifying a target audience and finding ways to bring their message to that audience.  It also helps to improve the public image of a company. This method of marketing may also create in the minds of buyers and can also generate loyal customers. interest It is one of the basic elements of the market mix, which includes the four P’s: price, product, promotion, and place. promotion is any communication that attempts to influence people to buy products or services. Businesses promote their brand, products, and services to a target audience.

Public Relations

Public Relations professionals should also be quick thinkers, and persuasive as well as have an outgoing personality and the will to be assertive. In Public Relations, you have strong communication skills, the ability to the written and spoken word, be able to understand a people, be confident, and be able to learn quickly to communicate their messages effectively.Marketing often appeals to not only creative thinkers but also numbers-minded statisticians. , keep in mind that you must be willing to work long hours and not mind working evenings and or weekends.